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Valeria Roncoli’s vibrant and emphatically fun lifestyle exudes through her drawings
and paintings. While using the word “awesome” to describe her favorite things and ideas, she
immerses herself daily in the creation of the Bella Zadore brand. With every drawing Valeria is able to
vicariously live the life of these everyday women, each with a different story and in different stages of
life. According to her, each of the twelve women of the Bella brand represent a woman she’s met or
women who have inspired and touched her life in different ways.
Valeria grew up in a very active household with her parents and three other siblings in Brazil. She
discovered her joy for art when she was four years old and went on to graduate from Fine Arts
University with a MFA in Sao Paulo, Brazil.
After graduating from college Valeria fell into jobs that had absolutely nothing to do with art! She was
everything from a babysitter to a sales associate in telecommunication.
When Valeria decided to leave the beautifully awesome world of Brazil she left for the U.S. She now
resides in Connecticut where she owns her art studio, while continuing to create her unique pieces of
art she is currently working towards making Bella Zadore a name that every woman will recognize
and enjoy.
Valeria is a woman who believes that every experience is one to be cherished and that there are
endless possibilities when you are doing what you were born to do.
Born in Sao Paulo, Brazil
Live in New Haven, Connecticut, USA
Education
Senai Technical School in Textiles Sao Paulo
Bachelor of Fine Arts University – Belas Arts University Sao Paulo –Brazil 1993
Master Degree in Marketing – Paulista University 1996
Small Business Development-University of Hartford
Multilingual skills include fluency in Portuguese, Spanish
Theater Recriarte School of the Sao Paulo -Acting TV, Make up, Scenario;
Exhibitions
2000 Osasco Plaza , Spring , Sao Paulo , Brazil
2000 Centro Cultural Perdizes ,Momentum , Sao Paulo , Brazil
"Viva melhor magazine" July cover story ,Sao Paulo , Brazil
2001 Cultural Center Sao Paulo, Pieces, Sao Paulo , Brazil
2001 ADA Gallery ,Faces, Santa Catarina - Brazil
2001 Brasileirinho Gallery, Old Friends ,Sao Paulo -Brazil
2001Cultural Center Perdizes, Sao Paulo, Brazil
2001 Biblioteca Escola Paulista de Medicina, Acontecimentos, Sao Paulo, Brazil
2002 Charlestown Gallery, Change, Rhode Island, USA
2004 Skybox Gallery, Metamorphosis, NY, USA
2004 Minghung Asian Bistro, Pieces, CT, USA
2004 CT Immigrant and Refugee Coalition, The Colors of Liberty, CT, USA
2004 Key Logic Education Center, Change II, CT, USA
2005 Claire Corner Copia, Ephemeral, CT, USA
2006 Portland Library, Movement, CT USA
2006 Hartford Club, Event with the Ambassador of Brazil Jose Alfredo Graca Lima Hartford, CT
2006 Avenue A Gallery, Group Show, NYC
2006 Boutique Sogno ,New Haven ,CT
2006 Arts & Ideas International Festival , New Haven,CT
Commissions:
1999 Mural, World Color School, Sao Paulo, Brazil
2003 Mural, Carioca Club, Hartford, CT
2003 Mural, Private commission, Portland, CT
2004 Mural, Private commission, Avon, CT
2004 Mural, Private commission, Southington, CT
2004 Mural, Agave Grill Restaurant, Hartford, CT
2003 Mural, Private commission, Portland, CT
2004 Mural, Dance Center, Hartford, CT
2004 Mural, Arthur Murray Dance Studio, Glastonbury, CT
2004 Banner, Arthur Murray Dance Studio, Glastonbury, CT
2004 Mural, Doggie Castle, Cromwell, CT
2006 Mural, Private commission, Stamford, CT
Work Experience
Adjunct Art Professor, Paulista University, Sao Paulo Brazil
(Spring and Fall Semesters- Foundation and Drawing 2) 1995-2001
Adjunct Art Professor, Paulista University
(Fall Semester- Drawing and Design courses) 1995-2001
Teaching Assistant, Paulista University
(Instructor of theater make up and masks) 1995-2001
Teaching Assistant, Paulista University
(Instructor of Folklore) 1995-2001
Teaching Assistant, Paulista University
(Instructor of Improvisation and creativity) 1995-2001
Arts Teacher in Brazil for Elementary School CEFAM, Sao Paulo, Brazil 1994-1997
Arts Teacher in Brazil for kids at LBV Non-profit Organization, for kids, teenagers and elderly in Sao Paulo, Brazil 1994-1997
Arts Teacher in Brazil for High School CEFAM, Sao Paulo, Brazil 1994-1997
Arts Teacher for kids and teenagers Charter Oak Cultural Center- Hartford, CT 2003- 2005
Acting, Scenario and Make up Teacher - Charter Oak cultural Center –Hartford, CT 2003-2005
Professional Theater Company GDA - Make up artistic, craftspeople; Sao Paulo, Brazil 1995-2001
Professional Theater Company Actress, GDA 1995-2001
Marketing and development in events Modern Arts Museum in Sao Paulo, Brazil; 1994-1997
Arts Coordinator in Modern Arts Museum in Sao Paulo 1994-1997
Supervised young participants in painting workshop, aided children in the creative process by providing support with painting;
Web Designs and illustrator in Inspir Designs Studio, for licensing and Greetings Cards.
Designed new products and packaging; illustrated books, posters, and games; and overseeing projects from production through prepress.
Responsible for design and layout of print and web version of this weekly small business magazine.
Assisted the lead artist in all phases of project implementation, from hanging canvases to Cleaning workspace.
Live in New Haven, Connecticut, USA
Education
Senai Technical School in Textiles Sao Paulo
Bachelor of Fine Arts University – Belas Arts University Sao Paulo –Brazil 1993
Master Degree in Marketing – Paulista University 1996
Small Business Development-University of Hartford
Multilingual skills include fluency in Portuguese, Spanish
Theater Recriarte School of the Sao Paulo -Acting TV, Make up, Scenario;
Exhibitions
2000 Osasco Plaza , Spring , Sao Paulo , Brazil
2000 Centro Cultural Perdizes ,Momentum , Sao Paulo , Brazil
"Viva melhor magazine" July cover story ,Sao Paulo , Brazil
2001 Cultural Center Sao Paulo, Pieces, Sao Paulo , Brazil
2001 ADA Gallery ,Faces, Santa Catarina - Brazil
2001 Brasileirinho Gallery, Old Friends ,Sao Paulo -Brazil
2001Cultural Center Perdizes, Sao Paulo, Brazil
2001 Biblioteca Escola Paulista de Medicina, Acontecimentos, Sao Paulo, Brazil
2002 Charlestown Gallery, Change, Rhode Island, USA
2004 Skybox Gallery, Metamorphosis, NY, USA
2004 Minghung Asian Bistro, Pieces, CT, USA
2004 CT Immigrant and Refugee Coalition, The Colors of Liberty, CT, USA
2004 Key Logic Education Center, Change II, CT, USA
2005 Claire Corner Copia, Ephemeral, CT, USA
2006 Portland Library, Movement, CT USA
2006 Hartford Club, Event with the Ambassador of Brazil Jose Alfredo Graca Lima Hartford, CT
2006 Avenue A Gallery, Group Show, NYC
2006 Boutique Sogno ,New Haven ,CT
2006 Arts & Ideas International Festival , New Haven,CT
Commissions:
1999 Mural, World Color School, Sao Paulo, Brazil
2003 Mural, Carioca Club, Hartford, CT
2003 Mural, Private commission, Portland, CT
2004 Mural, Private commission, Avon, CT
2004 Mural, Private commission, Southington, CT
2004 Mural, Agave Grill Restaurant, Hartford, CT
2003 Mural, Private commission, Portland, CT
2004 Mural, Dance Center, Hartford, CT
2004 Mural, Arthur Murray Dance Studio, Glastonbury, CT
2004 Banner, Arthur Murray Dance Studio, Glastonbury, CT
2004 Mural, Doggie Castle, Cromwell, CT
2006 Mural, Private commission, Stamford, CT
Work Experience
Adjunct Art Professor, Paulista University, Sao Paulo Brazil
(Spring and Fall Semesters- Foundation and Drawing 2) 1995-2001
Adjunct Art Professor, Paulista University
(Fall Semester- Drawing and Design courses) 1995-2001
Teaching Assistant, Paulista University
(Instructor of theater make up and masks) 1995-2001
Teaching Assistant, Paulista University
(Instructor of Folklore) 1995-2001
Teaching Assistant, Paulista University
(Instructor of Improvisation and creativity) 1995-2001
Arts Teacher in Brazil for Elementary School CEFAM, Sao Paulo, Brazil 1994-1997
Arts Teacher in Brazil for kids at LBV Non-profit Organization, for kids, teenagers and elderly in Sao Paulo, Brazil 1994-1997
Arts Teacher in Brazil for High School CEFAM, Sao Paulo, Brazil 1994-1997
Arts Teacher for kids and teenagers Charter Oak Cultural Center- Hartford, CT 2003- 2005
Acting, Scenario and Make up Teacher - Charter Oak cultural Center –Hartford, CT 2003-2005
Professional Theater Company GDA - Make up artistic, craftspeople; Sao Paulo, Brazil 1995-2001
Professional Theater Company Actress, GDA 1995-2001
Marketing and development in events Modern Arts Museum in Sao Paulo, Brazil; 1994-1997
Arts Coordinator in Modern Arts Museum in Sao Paulo 1994-1997
Supervised young participants in painting workshop, aided children in the creative process by providing support with painting;
Web Designs and illustrator in Inspir Designs Studio, for licensing and Greetings Cards.
Designed new products and packaging; illustrated books, posters, and games; and overseeing projects from production through prepress.
Responsible for design and layout of print and web version of this weekly small business magazine.
Assisted the lead artist in all phases of project implementation, from hanging canvases to Cleaning workspace.
